I’m going to skip the pitch and talk about what actually happens in your day-to-day.
A couple books you. You spend months on timelines, vendors, floor plans, rentals, catering tastings. Somewhere around the six-week mark, one of them texts you in a mild panic: “We haven’t started our vows yet. Do you have any tips?”
You probably send them a few links. Maybe a Pinterest board. Maybe you tell them to Google examples and make it personal. You’ve had this conversation dozens of times.
What if that conversation paid you $51.60?
How it works
Vows.you is a guided vow-writing tool. Couples answer prompts about their relationship and get structured, personal vows they can edit and refine. It costs $129. The affiliate program pays you 40% - $51.60 - for every couple that buys through your referral link.
The cookie window is 90 days. So when you mention it to a couple in their planning meeting and they don’t get around to buying until a month later, you still get paid.
No inventory. No client service burden. No discount codes to manage. You recommend a tool. If they buy, you earn.
This fits into your workflow without adding work
You’re not starting a side hustle. You’re monetizing a recommendation you already make.
During the planning process: When you’re going over the ceremony timeline and vows come up - and they always come up - mention Vows.you. “Here’s what I send all my couples for vow writing.” Done.
In your welcome packet or planning guide: If you have a digital guide you send clients, add a section on vow writing with your affiliate link. Every couple who books you sees it automatically.
On your website’s resources page: Most planner websites have a recommended vendors or resources page. Add Vows.you alongside your photographer recommendations and florist suggestions.
In follow-up emails: After your initial consultation or at the ceremony-planning stage, send a quick email: “Start thinking about your vows - here’s a tool my couples love.”
You’re not creating content. You’re not filming videos. You’re fitting this into conversations and documents you already have.
Why couples actually buy
You’ve seen the couples who wing their vows. Sometimes it works beautifully. Sometimes one partner reads a poem they found online while the other talks for nine minutes about the time they went to Target together.
Vows.you prevents that. It gives couples structure without making their vows sound canned. The prompts pull out real stories, real feelings, real language - and then organize it into something ceremony-ready.
When you recommend it, you’re solving a problem your couples genuinely have. Most of them are terrified of writing vows. They don’t know how long they should be, how personal to get, or how to start. This tool walks them through all of it.
That’s why the conversion rate is solid. You’re recommending a solution at the exact moment someone feels the problem.
The math for a planner doing 20 weddings a year
Say you plan 20 weddings this year. Not all of them will have personal vows - some couples go traditional. Let’s say 14 out of 20 write their own.
If you recommend Vows.you to all 14 and half of them buy:
- 7 sales × $51.60 = $361.20/year
That’s dinner and drinks for your team from doing literally nothing extra.
Now, if you also have a website or social media presence and your affiliate link picks up traffic from couples who aren’t even your clients:
- An extra 5 sales/month from organic traffic = $3,096/year
That starts to feel like real money. And it compounds - old blog posts and resource pages keep driving clicks months and years later.
Frequently asked questions from planners
“Will this make me look salesy to my clients?”
No. You’re recommending a tool, not pitching a timeshare. Couples expect their planner to have opinions about what works. This is just another recommendation in a long list of recommendations you already make.
“What if a couple I didn’t refer finds my link online?”
Even better. Your affiliate link works for anyone who clicks it, whether they’re your client or a stranger who found your blog. The 90-day cookie tracks them either way.
“Do I have to disclose that it’s an affiliate link?”
Yes, and you should. A simple “affiliate link” note or “I may earn a small commission” disclaimer is standard practice and keeps things transparent. Couples don’t care - they care that your recommendation is genuine.
“Can I use this alongside my other vendor recommendations?”
Absolutely. Vows.you isn’t competing with your other vendors. It’s a complementary tool. Recommend it alongside your officiant, your photographer, your day-of coordinator. It fills a gap nobody else in your vendor list covers.
Get started
Apply to the affiliate program. It takes two minutes. No fee, no contract, no minimum sales requirement.
You’ll get a unique link and a dashboard to track everything. Place it in your welcome packet tonight and you could have your first commission by next month.
Your couples are going to write their vows anyway. You might as well point them somewhere good - and get paid when you do.
